Adrian Deetaisong – Portfolio Website

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Ranch Investor​

A startup company that aims to democratize ranch holdings through ownership syndication.

Ranch Investor​

A startup company that aims to democratize ranch holdings through ownership syndication.

Project Overview

Client

Ranch Investor

Role

Full Stack Web Developer and SEO Analyst

Key Focus Area

  • Web Development
  • Design System Standardization
  • Search Engine Optimization
  • Automation

Tools

WordPress, Elementor Pro, Figma, JavaScript, Make (Integromat), Advanced Custom Fields (ACF), YoastSEO, SERanking, Google Analytics, Google Search Console, PageSpeed Insights, Monday CRM, Google Suites

The Challenge

Ranch Investor’s existing website was hindering their business goals. The site suffered from a number of issues, including inconsistent design, slow loading times, and poor readability. These factors negatively impacted user experience and SEO performance, leading to a low search engine ranking and reduced user engagement.

One of the most pressing issues was the unreadable podcast titles on the “All Episodes” page. This problem was caused by an outdated plugin, Dynamic.ooo – Dynamic Content for Elementor, that was no longer supported. The plugin’s incompatibility with the website’s design and layout resulted in a visual mismatch, making the titles difficult to read.

My Approach

To address these challenges, I implemented a comprehensive website overhaul.

  • I standardized the design system ensuring consistency and readability across all devices.
  • I redesigned the website to create a modern and engaging user experience, optimizing navigation and content hierarchy.
  • To streamline operations and improve lead management, I integrated Elementor forms with Monday CRM using Make (Integromat). This automation eliminated manual data entry, reduced response times, and provided valuable insights into customer behavior.
  • The outdated “Dynamic.ooo – Dynamic Content for Elementor” plugin, no longer available on WordPress, was causing the unreadable podcast titles. To resolve this, I did extensive research and found that I couldn’t update the plugin due to licensing restrictions. Instead, I leveraged Elementor Pro’s loop grid element to recreate the desired design, successfully restoring readability and functionality.


By addressing these critical areas, I significantly enhanced the website’s overall performance and user satisfaction.

Podcast “All Episodes” Page

Before

After

Key Deliverables

Redesign Homepage and Blog page

The existing homepage and blog layout were outdated and poorly structured, resulting in high bounce rates and reduced engagement. To revitalize their online presence and better align with their “magician” brand archetype, I redesigned these pages using a modern, maximalist aesthetic. The new design features improved navigation, enhanced readability, and a strong visual hierarchy. By striking a balance between bold design elements and accessibility, I was able to create a website that is both aesthetically pleasing and user-friendly. This transformation not only improved the website’s overall look and feel but also contributed to increased user engagement and conversion rates.

Homepage

Before
After

Blog Page

Before
After

Create New Pages: Secured Private Credit Page, Sign Up Form Page, Offerings Page, Newsletter Page

Ranch Investor needed additional service-specific pages to effectively communicate their offerings and capture leads. Their previous website struggled to convey their value proposition, resulting in missed opportunities to convert potential clients. To address this, I developed each page with clear messaging, responsive design, and integrated forms, enhancing user understanding and boosting conversion rates. This new development empowered Ranch Investor to effectively communicate their offerings, resulting in increased lead generation and improved overall business performance.

Implement Design System

The inconsistent use of fonts, colors, and spacing created a disjointed experience across the site. To address this, I established a standardized design system on Elementor Site Settings using a major-third font scale and responsive design principles. I also carefully integrated the client’s brand colors into the settings, ensuring consistency and visual appeal while adhering to WCAG standards for better accessibility and contrast. This approach enhanced visual coherence, improved readability, and ensured a professional, polished appearance across the entire website.

Update and Manage Weekly Podcasts and Blogs

Consistent content updates were necessary to maintain SEO rankings and keep the audience engaged. I handled the weekly uploads of podcasts and blogs, optimizing each post for search engines by using relevant keywords, crafting compelling titles and meta descriptions, and ensuring proper image alt text. These efforts contributed to improved organic traffic and higher search visibility, demonstrating my ability to enhance the website’s online presence through strategic content optimization.

Set-up Google Analytics, Google Search Console, and Google Business Profile

The client lacked visibility into key website metrics, limiting their understanding of website performance. To provide a comprehensive solution, I implemented Google Analytics to track user behavior, Google Search Console to monitor search engine visibility, and Google Business Profile to enhance local SEO. I configured these tools to capture essential data, such as traffic sources, user engagement, keyword rankings, and local search visibility. By providing these insights, the client can make informed decisions to improve their online presence and achieve their business goals.

Monitor Website Traffic and Inquiries

The client lacked a systematic approach to monitor website traffic and inquiries, making it difficult to assess the effectiveness of their online presence. To address this, I implemented a comprehensive tracking and analysis system using Google Analytics. I configured the tool to capture essential data, including website traffic, user behavior, and conversion rates. By analyzing these metrics, I prepared weekly reports that provided valuable insights into traffic trends, user engagement, and the performance of specific marketing campaigns. These reports empowered the client to make data-driven decisions, such as optimizing website content, refining marketing strategies, and allocating resources effectively.

Integrated Elementor Forms with Monday CRM

Handling form submissions manually was inefficient and time-consuming, leading to delays in responding to customer inquiries. To streamline this process, I integrated Elementor forms with Monday CRM using Make (Integromat). This automation allowed for real-time synchronization of lead data, eliminating the need for manual data entry and significantly reducing response times. By automating this critical task, I improved operational efficiency and enhanced the overall customer experience.

Results and Impact

As a result, Ranch Investor’s website saw improved load times and SEO rankings due to design optimizations and the implementation of advanced SEO strategies. The automation of lead management increased efficiency by reducing manual data entry and organizing the database. My work in setting up Google Analytics, Search Console, and Google Business Profile allowed Ranch Investor to better track and understand website performance and user behavior. Weekly uploads of podcasts and blogs also helped to maintain user engagement and provide fresh, SEO-optimized content. Such results were tracked through the weekly performance reports I’ve presented to the company.

By redesigning the website with a focus on user experience, implementing a standardized design system, and optimizing technical aspects like load times and SEO, I significantly improved the website’s performance. Additionally, I streamlined operations by automating lead management processes and implementing a comprehensive analytics setup. These efforts resulted in a more efficient and effective website that better serves Ranch Investor’s target audience. Ultimately, these improvements contributed to increased user engagement, higher conversion rates, and a stronger online presence, helping Ranch Investor achieve their business goals.